BA (Hons) Business Management

“Gear Up for a Career in Industry 5.0 and Beyond”

With Specialization pathways in Digital Business | Entrepreneurship | Marketing

Experience Sri Lanka’s most forward-thinking undergraduate program, featuring unique specialized pathways designed to fast-track your career in the new world of business. While others study outdated models, you’ll master the skills that Industry 5.0 demands.

Awarding University & Course Recognition

Awarded by the University of Westminster UK

Recognized by the University Grants Commission of Sri Lanka

Next Intake

September, 2025

Intakes

January/September

Duration

4 Years

(Full Time)

Associated Careers

Administration
Research
Process and Operational Control
Accounting analyst
Advertising operations specialist
Association planner
Auditor
Bond analyst
Brand strategist
Business analyst
Budget analyst
Business data analyst
Business operations specialist
Business systems consultant
Audit
Investment Planning
Equity Research
Commercial, Supply Chain and
Logistics Planning
Sales and Operations
Merchandising
Business Data Analytics
Entrepreneurship
Cost analyst
Digital marketing analyst
Digital media specialist
Distributor/Distribution manager
Equity research analyst
Event marketing specialist
Investment analyst
Merchandise marketer
Operations analyst
Supply chain planner
Training and development specialist
Business Analytics
Financial Manager
Branding and strategy
Corporate branding and strategy
Business and Product Development
Digital Marketing
Advertising and Media
Event Marketing
Recruitment, Training and Development
Administration
Management and Financial Accounting
Business Control

Course Outline

Year 1 builds your business foundation, from organizational dynamics to financial literacy, marketing principles to economic analysis. You’ll develop the core competencies that every successful leader needs.

Year 2 immerses you in real business operations, understanding people management, operational excellence, and strategic decision-making that drives results.

Year 3 challenges you to think strategically about complex organizational challenges while deepening your specialized expertise through independent research that could shape your future career.

Year 01

Core Modules

Global Economies and the Business Environment
Analytics for Decision Making
Introduction to Organisational Behaviour
Accounting and Finance for Business
Marketing for Business Managers

Optional Modules

Academic Learning for Disciplinary Study
Power of Brands

Year 02

Core Modules

Supply Chain, Operations Management and Digital Business
Management and Leadership for Business
Management Decision Making for Business
Sustainable City Economies

Optional Modules

Elective Modules (Two modules to be selected)
Project Management
Web-Enabled Business
Business Ethics and Corporate Social Responsibility

Year 03 (Industrial Placement)

Core Modules

The following modules must be passed for the award title ‘with Professional Experience’
Professional Placement Project Part 1
Professional Placement Project Part 2

A 12-month placement between 2nd and 4th years. Working with industry in a real-life situation is invaluable in giving you professional skills as well as raising your confidence and will help to prepare you for a future career. Furthermore, it helps you reflect on your theoretical knowledge and be more aware of how theories are been applied in practice. You also will be getting the advantage to engage with external professional practitioners.

Year 04

Core Modules

Strategic Management
Contemporary Issues in Business Management
Employability and Leadership
Digital Business Pathway
Digital Analytics
Social Media for Business
Marketing Pathway
Global Marketing Management
Interactive and Digital Marketing
Entrepreneurship Pathway
Creating Entrepreneurial Leadership
Social and Green Innovation

Elective Module
Forecasting for Managers

Choose Your Path to Success

Digital Business: The digital revolution isn’t coming – it’s here. As companies worldwide invest billions in digital transformation, your expertise in technology-driven business models positions you at the forefront of this massive opportunity.

Marketing: If brands excite you and driving growth energizes you, this specialization delivers the strategic marketing skills that open doors to global careers and eventual boardroom leadership.