BA(Hons) Business Management

With Specialization pathways in

Digital Business | Entrepreneurship | Marketing

Introducing Sri Lanka’s first and only undergraduate programme with unique specialized pathways in Digital Business, Entrepreneurship and Marketing designed to produce graduates who will excel in the new world of business driven by technology. Throughout the degree students are inspired to adopt an enquiring, critical and reflective approach to ideas and issues. The programme will help students to apply cross-cultural perspectives on the operational and strategic position of industries.

The degree is also equipped with learnings in critical evaluation of policies and strategies that Managers require to help organisations in uncertain and challenging situations in the corporate environment. Students will acquire a solid practical educational foundation to become successful graduates who will thrive proactively towards future leadership roles in the business world.

IIT Business Management

Awarded by the University of Westminster UK

Recognized By UGC

Recognized by the University Grants Commission of Sri Lanka

Next Intake

September, 2021

Intakes - January/September


4 Years (Full Time)

Fully internal British degree offered by University of Westminster UK (ranked in the top 250 youngest universities in the world) recognized by the University Grants Commission (UGC) of Sri Lanka. 

Associated Careers

  • Administration
  • Research
  • Process and Operational Control
  • Accounting analyst
  • Advertising operations specialist
  • Association planner
  • Auditor
  • Bond analyst
  • Brand strategist
  • Business analyst
  • Budget analyst
  • Business data analyst
  • Business operations specialist
  • Business systems consultant
  • Cost analyst
  • Digital marketing analyst
  • Digital media specialist
  • Distributor/Distribution manager
  • Equity research analyst
  • Event marketing specialist
  • Investment analyst
  • Merchandise marketer
  • Operations analyst
  • Supply chain planner
  • Training and development specialist
  • Business Analytics
  • Financial Manager

Specialisation Pathways

BA(Hons) Business Management - Specialization in Digital Business

New Normal is here to stay and Digital Business is the Future. As many companies are investing on digital transformation globally, the opportunities are only going to grow in this area. Be an early starter to drive technology driven businesses.

BA(Hons) Business Management - Specialization in Marketing

If you love brands, and you love driving growth, Marketing specialization will give you the core skills required to start your global career in marketing in your quest to the corporate boardroom.

BA(Hons) Business Management - Specialization in Entrepreneurship

Do you aspire to become your own boss? The only programme offered at Undergraduate level in Sri Lanka, will assist you in shaping your dream to a reality. Its time you back your passion to make it a reality!

Course Outline

In Year 1 you are introduced to business organisations, broader business environment, key management skills and competence including information gathering and analysis, accounting, economics, marketing, and organisational behavior.

In Year 2 you will be investigating and learning how businesses operate, looking at how people are managed, how you manage business operations and how managers make key decisions. Year 3 will enable you to apply critical and reflective approaches to exploring the challenges facing organisations at a strategic level. You will also develop your specialized area further. During the year you will complete a piece of independent research within your specialized subject area.

  • Year 01
  • Year 02
  • Year 03 - Industrial Placement
  • Year 04

Core Modules

  • Global Economies and the Business Environment
  • Analytics for Decision Making
  • Introduction to Organisational Behaviour
  • Accounting and Finance for Business
  • Marketing for Business Managers

Elective Modules (One module to be selected)

  • Academic Learning for Disciplinary Study
  • Power of Brands

Core Modules

  • Supply Chain, Operations Management and Digital Business
  • Management and Leadership for Business
  • Management Decision Making for Business
  • Sustainable City Economies

Elective Modules (Two modules to be selected)

  • Project Management
  • Web-enabled Business
  • Business Ethics and Corporate Social Responsibility

A 12-month placement between 2nd and 4th years. Working with industry in a real-life situation is invaluable in giving you professional skills as well as raising your confidence and will help to prepare you for a future career. Furthermore, it helps you reflect on your theoretical knowledge and be more aware of how theories are been applied in practice. You also will be getting the advantage to engage with external professional practitioners.

The following modules must be passed for the award title ‘with Professional Experience’

  • Professional Placement Project Part 1
  • Professional Placement Project Part 2

Core Modules

  • Strategic Management
  • Contemporary Issues in Business Management
  • Employability and Leadership

Digital Business Pathway

  • Digital Analytics
  • Social Media for Business

Marketing Pathway

  • Global Marketing Management
  • Interactive and Digital Marketing

Entrepreneurship Pathway

  • Creating Entrepreneurial Leadership
  • Social and Green Innovation

Elective Module 

  • Forecasting for Managers

Entry Requirements

Students must possess at least five passes in GCE O/L including a minimum C grade for Mathematics and English in local syllabus ‘AND’ Three passes in GCE A/L, with a minimum of 12 points in non-science subjects ‘OR’ Foundation Certificate in Higher Education from IIT ‘OR’ Other recognized equivalent qualification accepted by the University of Westminster.
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