With Specialization pathways in
Introducing Sri Lanka’s first and only undergraduate programme with unique specialized pathways in Digital Business, Entrepreneurship and Marketing designed to produce graduates who will excel in the new world of business driven by technology. Throughout the degree students are inspired to adopt an enquiring, critical and reflective approach to ideas and issues. The programme will help students to apply cross-cultural perspectives on the operational and strategic position of industries.
The degree is also equipped with learnings in critical evaluation of policies and strategies that Managers require to help organisations in uncertain and challenging situations in the corporate environment. Students will acquire a solid practical educational foundation to become successful graduates who will thrive proactively towards future leadership roles in the business world.
Awarded by the University of Westminster UK
Recognized by the University Grants Commission of Sri Lanka
Fully internal British degree offered by University of Westminster UK (ranked in the top 250 youngest universities in the world) recognized by the University Grants Commission (UGC) of Sri Lanka.
New Normal is here to stay and Digital Business is the Future. As many companies are investing on digital transformation globally, the opportunities are only going to grow in this area. Be an early starter to drive technology driven businesses.
If you love brands, and you love driving growth, Marketing specialization will give you the core skills required to start your global career in marketing in your quest to the corporate boardroom.
Do you aspire to become your own boss? The only programme offered at Undergraduate level in Sri Lanka, will assist you in shaping your dream to a reality. Its time you back your passion to make it a reality!
In Year 1 you are introduced to business organisations, broader business environment, key management skills and competence including information gathering and analysis, accounting, economics, marketing, and organisational behavior.
In Year 2 you will be investigating and learning how businesses operate, looking at how people are managed, how you manage business operations and how managers make key decisions. Year 3 will enable you to apply critical and reflective approaches to exploring the challenges facing organisations at a strategic level. You will also develop your specialized area further. During the year you will complete a piece of independent research within your specialized subject area.
Elective Modules (One module to be selected)
Elective Modules (Two modules to be selected)
A 12-month placement between 2nd and 4th years. Working with industry in a real-life situation is invaluable in giving you professional skills as well as raising your confidence and will help to prepare you for a future career. Furthermore, it helps you reflect on your theoretical knowledge and be more aware of how theories are been applied in practice. You also will be getting the advantage to engage with external professional practitioners.
The following modules must be passed for the award title ‘with Professional Experience’
Digital Business Pathway