BA (Hons) Business Management

“Gear Up for a Career in Industry 5.0 and Beyond”

With Specialization pathways in

Digital Business | Entrepreneurship | Marketing

Introducing Sri Lanka’s first and only undergraduate programme with unique specialized pathways in Digital Business, Entrepreneurship and Marketing designed to produce graduates who will gather experience and fast track their career to excel in the new world of business.

Awarding University & Course Recognition

Awarded by the University of Westminster UK

Recognized by the University Grants Commission of Sri Lanka

Next Intake

January, 2024

Intakes

January/May/September

Duration

4 Years

(Full Time)

Associated Careers

Administration
Research
Process and Operational Control
Accounting analyst
Advertising operations specialist
Association planner
Auditor
Bond analyst
Brand strategist
Business analyst
Budget analyst
Business data analyst
Business operations specialist
Business systems consultant
Audit
Investment Planning
Equity Research
Commercial, Supply Chain and
Logistics Planning
Sales and Operations
Merchandising
Business Data Analytics
Entrepreneurship
Cost analyst
Digital marketing analyst
Digital media specialist
Distributor/Distribution manager
Equity research analyst
Event marketing specialist
Investment analyst
Merchandise marketer
Operations analyst
Supply chain planner
Training and development specialist
Business Analytics
Financial Manager
Branding and strategy
Corporate branding and strategy
Business and Product Development
Digital Marketing
Advertising and Media
Event Marketing
Recruitment, Training and Development
Administration
Management and Financial Accounting
Business Control

Course Outline

In Year 1 you are introduced to business organisations, broader business environment, key management skills and competence including information gathering and analysis, accounting, economics, marketing, and organisational behavior.

In Year 2 you will be investigating and learning how businesses operate, looking at how people are managed, how you manage business operations and how managers make key decisions. Year 3 will enable you to apply critical and reflective approaches to exploring the challenges facing organisations at a strategic level. You will also develop your specialized area further. During the year you will complete a piece of independent research within your specialized subject area.

Year 01

Core Modules

Global Economies and the Business Environment
Analytics for Decision Making
Introduction to Organisational Behaviour
Accounting and Finance for Business
Marketing for Business Managers

Optional Modules

Academic Learning for Disciplinary Study
Power of Brands

Year 02

Core Modules

Supply Chain, Operations Management and Digital Business
Management and Leadership for Business
Management Decision Making for Business
Sustainable City Economies

Optional Modules

Elective Modules (Two modules to be selected)
Project Management
Web-Enabled Business
Business Ethics and Corporate Social Responsibility

Year 03 (Industrial Placement)

Core Modules

The following modules must be passed for the award title ‘with Professional Experience’
Professional Placement Project Part 1
Professional Placement Project Part 2

A 12-month placement between 2nd and 4th years. Working with industry in a real-life situation is invaluable in giving you professional skills as well as raising your confidence and will help to prepare you for a future career. Furthermore, it helps you reflect on your theoretical knowledge and be more aware of how theories are been applied in practice. You also will be getting the advantage to engage with external professional practitioners.

Year 04

Core Modules

Strategic Management
Contemporary Issues in Business Management
Employability and Leadership
Digital Business Pathway
Digital Analytics
Social Media for Business
Marketing Pathway
Global Marketing Management
Interactive and Digital Marketing
Entrepreneurship Pathway
Creating Entrepreneurial Leadership
Social and Green Innovation

Elective Module
Forecasting for Managers

Specialisation Pathways

Digital Business

New Normal is here to stay and Digital Business is the Future. As many companies are investing on digital transformation globally, the opportunities are only going to grow in this area. Be an early starter to drive technology driven businesses.

Marketing

If you love brands, and you love driving growth, Marketing specialization will give you the core skills required to start your global career in marketing in your quest to the corporate boardroom.

Entrepreneurship

Do you aspire to become your own boss? The only programme offered at Undergraduate level in Sri Lanka, will assist you in shaping your dream to a reality. Its time you back your passion to make it a reality!