Business success requires a breadth of knowledge and abilities. In bringing together theory and practice, this course will enable you to develop the vision, innovation and dynamism required in the contemporary business world.
“Gear Up for a Career in Industry 5.0 and Beyond”
With Specialization pathways in
Digital Business | Entrepreneurship | Marketing
Introducing Sri Lanka’s first and only undergraduate programme with unique specialized pathways in Digital Business, Entrepreneurship and Marketing designed to produce graduates who will gather experience and fast track their career to excel in the new world of business.
Awarding University & Course Recognition
Awarded by the University of Westminster UK
Recognized by the University Grants Commission of Sri Lanka
Process and Operational Control
Advertising operations specialist
Business data analyst
Business operations specialist
Business systems consultant
Commercial, Supply Chain and
Sales and Operations
Business Data Analytics
Digital marketing analyst
Digital media specialist
Equity research analyst
Event marketing specialist
Supply chain planner
Training and development specialist
Branding and strategy
Corporate branding and strategy
Business and Product Development
Advertising and Media
Recruitment, Training and Development
Management and Financial Accounting
In Year 1 you are introduced to business organisations, broader business environment, key management skills and competence including information gathering and analysis, accounting, economics, marketing, and organisational behavior.
In Year 2 you will be investigating and learning how businesses operate, looking at how people are managed, how you manage business operations and how managers make key decisions. Year 3 will enable you to apply critical and reflective approaches to exploring the challenges facing organisations at a strategic level. You will also develop your specialized area further. During the year you will complete a piece of independent research within your specialized subject area.
Global Economies and the Business Environment
Analytics for Decision Making
Introduction to Organisational Behaviour
Accounting and Finance for Business
Marketing for Business Managers
Academic Learning for Disciplinary Study
Power of Brands
Supply Chain, Operations Management and Digital Business
Management and Leadership for Business
Management Decision Making for Business
Sustainable City Economies
Elective Modules (Two modules to be selected)
Business Ethics and Corporate Social Responsibility
The following modules must be passed for the award title ‘with Professional Experience’
Professional Placement Project Part 1
Professional Placement Project Part 2
A 12-month placement between 2nd and 4th years. Working with industry in a real-life situation is invaluable in giving you professional skills as well as raising your confidence and will help to prepare you for a future career. Furthermore, it helps you reflect on your theoretical knowledge and be more aware of how theories are been applied in practice. You also will be getting the advantage to engage with external professional practitioners.
Contemporary Issues in Business Management
Employability and Leadership
Digital Business Pathway
Social Media for Business
Global Marketing Management
Interactive and Digital Marketing
Creating Entrepreneurial Leadership
Social and Green Innovation
Forecasting for Managers
New Normal is here to stay and Digital Business is the Future. As many companies are investing on digital transformation globally, the opportunities are only going to grow in this area. Be an early starter to drive technology driven businesses.
If you love brands, and you love driving growth, Marketing specialization will give you the core skills required to start your global career in marketing in your quest to the corporate boardroom.
Do you aspire to become your own boss? The only programme offered at Undergraduate level in Sri Lanka, will assist you in shaping your dream to a reality. Its time you back your passion to make it a reality!