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Professional Certificate in Search Engine Optimization (SEO)

Why Search Engine Optimization?
In a digital landscape dominated by search engines, SEO is the key to ensuring your content is not just seen but also valued. Join us to explore the strategies and techniques that will catapult your website to the top of search engine results, driving organic traffic and boosting your online success.

The program is designed to equip participants with the knowledge, skills, and practical experience needed to excel in the dynamic field of SEO. Participants will learn the principles and best practices of SEO, explore various strategies and tools, and gain hands-on experience to drive organic traffic and improve website performance.

Enroll Today and Catapult Your Online Success!

Ready to rise above the digital noise? Enroll now and let’s embark on a journey where you not only learn the intricacies of SEO but also master the art of online visibility and organic traffic generation.

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About IIT Professional Development Unit (PDU)

IIT Professional Training Unit is established to offer innovative learning solutions in the fields of Business and Information Technology to enable individuals and organizations to face tomorrow’s challenges with confidence.

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Upcoming Programs

Introduction to Artificial Intelligence (Starting soon)

Next Intakes

Java Programming – February 24, 2024

Machine Learning – March 02, 2024

Web Development – March 16, 2024

Cyber Security and Networking – March 23, 2024

Program Conclusion with the Award of Certification

Digital Graphic Designing

February 24, 2024

Course Details

The growing demand for SEO expertise opens doors to diverse career options, ranging from specialists and content marketers to consultants. SEO professionals can seize global opportunities, collaborating with international clients and engaging in entrepreneurial ventures like freelancing and consultancy. Continuous learning is crucial in this dynamic field, where evolving search engine algorithms require adaptability. Navigating the changing landscape ensures sustained success in enhancing online visibility and contributing to effective digital strategies.

Course Outline

week 1: SEO Course Introduction
week 2: Keyword Research and Optimization on-Page Optimization Techniques
week 3: Off-Page Optimization Techniques
week 4: Search Console/Webmaster Skills
week 5: Google Updates and Algorithm
week 6: Avoid Negative SEO

Learning Outcomes

• A framework approach to SEO
• Technical SEO
• Content SEO
• Link building
• Evaluate and improve your website SEO
• Enhance your website online presence with a comprehensive backlink-building strategy, boosting its visibility on the search engine results page.
• Harness the power of keyword research and reporting insights to elevate your search performance effectively.

To Whom?

· SEO beginners
· Digital marketers
· Bloggers
· Copywriters
· Business owners
· Marketing team leaders

Method Of Delivery

Option 1: Instructor-led In classroom training

Option 2: Distance learning facility

For further details, please contact

IIT Professional Development Unit

076 157 7886 | pdu@iit.ac.lk

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(Part Time)

Professional Certificate in Search Engine Optimization (SEO)

About IIT Professional Development Unit (PDU)

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