Jan/May/October
week 1: SEO Course Introduction
week 2: Keyword Research and Optimization on-Page Optimization Techniques
week 3: Off-Page Optimization Techniques
week 4: Search Console/Webmaster Skills
week 5: Google Updates and Algorithm
week 6: Avoid Negative SEO
• A framework approach to SEO
• Technical SEO
• Content SEO
• Link building
• Evaluate and improve your website SEO
• Enhance your website online presence with a comprehensive backlink-building strategy, boosting its visibility on the search engine results page.
• Harness the power of keyword research and reporting insights to elevate your search
performance effectively.
· SEO beginners
· Digital marketers
· Bloggers
· Copywriters
· Business owners
· Marketing team leaders
Option 1: Instructor-led In classroom training
Option 2: Distance learning facility
IIT Professional Development Unit
076 157 7886 | pdu@iit.ac.lk